When a retailer collects information about its customers, the data reveals important statistics, such as what’s popular, the timing of purchases, who’s buying (demographics), and how customers are shopping, i.e., online or in-store. But the real “secret sauce” comes in … Continue reading
Knowing your customers is key to creating effective marketing campaigns and promotions. There are myriad ways to slice your retail data, so how can you form smart segmentations that will help you deliver tailored marketing messages to relevant group of customers for higher redemption rates and sales? Continue reading
Data Analytics are important and should be applied to every aspect of business to get the most out of the data you collect. Continue reading
Omnichannel is running the show in retail, and omnichannel shoppers are the most valuable. Retailers can calculate how to reach their highest value demographic. Continue reading
Building omnichannel operations for multinational companies requires integrated technology designed for business agility. With the right set of tools, retailers can build their brands across geographic borders and still provide a consistent customer experience. A successful project must nurture continuous experimentation … Continue reading
Customers love retailers with omnichannel strategies. Shopping is on their terms: They can choose the time, the location and – if they change their minds – the way to make the return. No longer are the channels online stores and … Continue reading
Your team really stepped up to meet the sudden flux of online shopping during COVID. Shoppers got the benefit of omnichannel purchasing, but retailers bore the brunt of making it happen – fast, and without actually integrating ecommerce and inventory … Continue reading
In the shopper’s mind, your website reflects your store, so they look online for stock availability. Some may complete the purchase online, but others may want to see the products in store first or pick it up as one to-do … Continue reading
Omnichannel is about making it easy for customers to buy from you, get their products from you, and make returns. A shopper’s purchase journey goes through multiple stages and retailers must think through the omnichannel experience at each phase. PRODUCT … Continue reading
Building an omnichannel strategy brings up myriad details to think through: Can customers see store stock availability online? Do both e-commerce and in-store purchases score points for loyalty? Can we tap into our inventory sold elsewhere for an in-store endless … Continue reading
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