From using artificial intelligence to analyze shoppers’ actions to promoting their own core values, retailers are looking to deeply engage with their customers to increase repeat business. Customer loyalty is the Holy Grail for retailers. Businesses put hours of effort … Continue reading
Building an omnichannel strategy brings up myriad details to think through: Can customers see store stock availability online? Do both e-commerce and in-store purchases score points for loyalty? Can we tap into our inventory sold elsewhere for an in-store endless … Continue reading
The amount of information collected from an in-store POS is vast. Coupled with e-commerce data gathered from online transactions, retailers can glean a pretty accurate picture of who their customers really are: their tastes, sizes, socio-economic status and demographics. Artificial … Continue reading
It is no small thing that this year’s NRF was called 2020 Vision. The show shed light on retailer’s perspectives and trajectories for 2020 – and perhaps more significantly highlighted what deeper visibility into your data can and … Continue reading
Today, traditional retailers are competing not only against each other but also against e-commerce — as well as online companies that are opening brick and mortar outposts. Compounding the pressure is the breakneck pace of technological change. Customers … Continue reading
Today’s headlines are ablaze with privacy scandals and consumer demand for transparency in data collection. From Facebook to Amazon, we aim to bring down giants for perceived intrusions on our autonomy. These are powerful political concepts that dominate … Continue reading
Retailers are increasingly looking to AI to unlock insights that will help you better reach customers. AI learns from your data to help you recognize customers and anticipate needs – but the conclusions AI will generate are only … Continue reading
Every retailer has to answer two questions: How can I identify shoppers in a brick and mortar setting? If I can identify shoppers, what kind of data can I capture about them in store? AppCard for Retail Pro answers … Continue reading
In today’s real-time global economy, retailers are hunting for strategic optimizations to improve experience and spark long-lasting brand engagement. About 85% of companies think AI will offer the competitive advantage they’re after, but only one in 20 (5%) … Continue reading
In retail, making the mark — or missing it — leads to the success — or failure — of the business. Sales predictions, identifying new customers and developing relationships with trusted partners are all a part of that … Continue reading
