One of the nightmares any retail store manager endures is keeping tabs on inventory. Knowing instantly whether a particular item is in stock can mean the difference between a happy customer who at the very least will have … Continue reading
Beacons let retailers them to collect data that can be analyzed and put to work in the form of personalized content that resonates with customers. The end goal? To encourage not only purchasing, but also store loyalty. A recent partnership between an advertising … Continue reading
There’s a war being fought in retail between the brick-and-mortar store fronts, and the e-commerce players. Physical stores have had to beat back e-commerce competitors, which often offer lower prices for products, due in large part to low overhead costs. … Continue reading
A recent study by PWC of CEOs found that while top execs in the retail market generally believe there are more threats to the growth of their companies today than there was three years ago, a majority also believe that … Continue reading
Sales personalization is the hot topic for retailers this year. It’s all about making the customer feel special, catered to and favored. The strategy: Offer a Valentine to customers that will last far longer than Feb. 14. But with so … Continue reading
File this under putting one’s money were one’s mouth is: Today, the Consumer Electronics Show announced it would be using Beacon technology as part of an indoor positioning system for attendees. The navigation system is powered by Bluetooth Low Energy … Continue reading
Beacon technology can help a retailer understand a shopper’s buying patterns while he or she is in the store — pretty valuable information especially when it comes to understanding why certain items fly off the shelves, and others seem to grow … Continue reading
