The Personal Data Paradox [eBook]
Today’s headlines are ablaze with privacy scandals and consumer demand for transparency in data collection.
From Facebook to Amazon, we aim to bring down giants for perceived intrusions on our autonomy.
These are powerful political concepts that dominate the conversation around today’s technological advancements and our desire to apply morality to the digital world.
Equally as powerful as these headlines are the paradoxical returns and conversion rates that retailers are experiencing from data driven personalized marketing content: content that is derived from data collection unique to individual shoppers, i.e. personal preferences and tastes.
Public opinion seems to contradict consumer expectation.
Get this eBook to see consumers’ perception of privacy, their expectation of personalization, and the middle ground we are all looking for.
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