Is it really discovery shopping if Amazon found it for you?

Effects of data-driven curation on discovery experiences     Remember when a trip to the store could yield a new discovery — an unplanned purchase but one that delighted the customer? Ecommerce handles specific shopping needs seamlessly and efficiently: Search … Continue reading

Customer-sourced innovation: How retailers leverage direct customer insight to drive innovation ROI

    86% of shoppers will pay more for a better customer experience. Your team can brainstorm and implement ways to innovate CX… but when you implement changes, how do you know which factors help or hinder improvement? And how … Continue reading