From using artificial intelligence to analyze shoppers’ actions to promoting their own core values, retailers are looking to deeply engage with their customers to increase repeat business. Customer loyalty is the Holy Grail for retailers. Businesses put hours of effort … Continue reading
One of the biggest drivers of shopper loyalty is the ease of doing business. Customers have little patience for any sort of friction when buying from a retailer. Shoppers are well aware they needn’t put up with inconveniences – the … Continue reading
Data Analytics are important and should be applied to every aspect of business to get the most out of the data you collect. Continue reading
Your team really stepped up to meet the sudden flux of online shopping during COVID. Shoppers got the benefit of omnichannel purchasing, but retailers bore the brunt of making it happen – fast, and without actually integrating ecommerce and inventory … Continue reading
The amount of information collected from an in-store POS is vast. Coupled with e-commerce data gathered from online transactions, retailers can glean a pretty accurate picture of who their customers really are: their tastes, sizes, socio-economic status and demographics. Artificial … Continue reading
As a retailer in a competitive marketplace, a major focus should be monitoring the health of your business. For most retailers this means getting a handle on your Key Performance Indicators, or KPIs. Defining KPIs A KPI is a metric … Continue reading
Increased data is available on consumers after covid restrictions altered buying habits, which can allow retailers to achieve hyper-personalization in their marketing. Continue reading
Understanding customer behavior and shopping patterns is difficult enough during “normal times.” So, when a shockwave hits the system – like a global pandemic or natural disaster – it stresses the supply chain and puts planning on its ear. Accounting … Continue reading
Today’s retailer faces stiff competition, particularly from ecommerce. In a world in which fewer people want to visit malls and other enclosed spaces, retailers have had to pull out the stops to provide exceptional customer service. In addition, online retailers … Continue reading
The larger a retailer becomes, the longer it takes to get simple tasks accomplished. Whether it is an associate’s inability to quickly respond to a customer’s product feature query, or the HR department’s delay in answering an employee’s benefits question, … Continue reading
