2020 Holiday game plan: 3 ways to help shoppers find the perfect gift and get on with their online parties – faster
Let’s face it – even if you’re someone’s absolute FAVORITE retailer, they still don’t want to spend their holiday season with you, and this year, even less so with COVID.
What your customers want most is to find fun gifts for friends and family fast – and get on with the white elephant and ugly sweater parties online.
Don’t be offended. You know the feeling is mutual.
So this holiday season, give your shoppers the gift that matters most to them: time.
Here are 3 ways to help your customers find what they need and get on with the digital festivities – faster.
1. Send gift ideas and personalized offers
The biggest challenge in holiday shopping is actually deciding what to buy – so use your data resources to help your shoppers out.
Their past purchases will give you an idea of their unique style and will help you extrapolate from those qualities to tie in with the new items you’re carrying for the holiday season.
AI-powered personalized marketing and loyalty platform AppCard for Retail Pro listens to your transaction data for you, watching for trends for each individual shopper.
Use it to send personalized offers tailored to your shopper’s style so it piques their interest and brings them into your store to find that perfect gift.
The offers will help you get your customers in the store, and their purchase will get them more loyalty points.
It’s a win-win!
2. Give them all the options with endless aisle
How about those shoppers who just walked in your store and don’t have a shopping history with you?
Show ‘em everything you’ve got with an endless aisle!
You’ve already got full visibility into inventory at each location in Retail Pro, and you have the inventory pictures, so make it available for shoppers to see your full collection.
Give shoppers free reign to browse and find what they’ll love on a secure touchscreen tablet or kiosk in your stores.
With an easy to use interface, customizable workflows, and detailed permissions settings, you can control the experience to ensure customers find what they need – without finding POS screens not intended for their use.
Plus, sales associates can be on hand to answer questions, offer suggestions, or for help navigating for first-time users.
3. Get them out faster with efficient mobile checkout
Shoppers can spend all evening browsing your store but once they’re in the checkout line, they want out.
Get them through the queue faster by setting up extra points of sale on mobile tablets.
Sales associates can be available anywhere your customers are on the sales floor to help them find what they need and wrap up the conversation right there by completing the transaction on a mobile POS.
Because Retail Pro is browser-based software, you can access it on any mobile or desktop device, so you can ramp up more points of sale for the holidays to keep lines short – especially with COVID considerations – and customers happy.
Don’t have time this season to invest in mobile printers and accessories for mobile POS?
Send email receipts!
Or, for customers who prefer paper receipts, you can ring up all the items while clienteling and hold the transaction for associates at an express counter to pick up and finish off to get customers on their merry way faster.
This holiday season, help your shoppers find gifts for every person on their list – and then just let them enjoy the holidays.
Your customers probably won’t thank you for it.
But they’ll be back in January to redeem their loyalty points, and that’s pretty much the same thing.
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