Direct-to-consumer (D2C) brands have unfiltered insight into customer behavior. With no retailer in the middle, they can easily obtain customer feedback and tailor their offerings accordingly. Born in the online world, D2C brands remove the retail middleman in … Continue reading
Consumers love a seamless experience, and retailers are on task, moving ahead to meet those customer demands. Meanwhile, more shoppers are using visual search, social shopping and augmented reality. The ability for a shopper to take a photo of … Continue reading
An important way to achieve greater retail success is to be more data-centric. Relying on retail analytics and hard data rather than guesswork helps companies make more educated decisions about the products they carry. They can dig into point … Continue reading
It is no small thing that this year’s NRF was called 2020 Vision. The show shed light on retailer’s perspectives and trajectories for 2020 – and perhaps more significantly highlighted what deeper visibility into your data can and … Continue reading
Today’s retail is a broad spectrum of digital and brick & mortar options: great for the customer, complex and costly for the retailer. Within the ambition for omnichannel, your team also has a lot on their plate in … Continue reading
Luxury retail has always catered to the one-of-a-kind purchase: that piece of jewelry made expressly for her, that suit tailored just for him. Today, that desire has filtered down to more everyday shopping. Millennials are driving the bespoke movement — a … Continue reading
Today’s customers often want a fast, efficient shopping experience, and retailers are increasingly providing omnichannel experiences that are refined to meet those needs. While retailers hope to gain revenue and gain efficiencies in marketing, what do customers view … Continue reading
Let’s face it – even if you’re someone’s absolute FAVORITE retailer, they still don’t want to spend their holiday season with you. What your customers want most is to find fun gifts for friends and family fast – … Continue reading
SMS messaging — texts — are great to get the word out to customers about special events, sales and discounts. Retailers large and small can benefit from the marketing strategy primarily used to drive sales and foot traffic. … Continue reading
Clienteling is extremely effective for engaging with customers in a way that leads to loyalty and a better overall experience with your brand. But outside of luxury and small retailers who have personal relationships built into their business … Continue reading