The last two years have seen dramatic changes in the retailer-vendor relationship. Supply chain shortages caused by the pandemic are still reverberating throughout retail operations. While the online channel unsurprisingly grew in response to imposed lockdowns, the less-popular hybrid shopping … Continue reading
Good products attract customers.Great experiences keep them coming back.Retail Pro Prism’s capabilities gives you the tools to choose where and how you reach your customers, and the POS data to inform your approach. POS Shopper Data Shape your CX strategy … Continue reading
After years of isolation, customers are ready to shop in store again. Many retailers ready to expand before COVID have rethought their strategies. Continue reading
When a retailer collects information about its customers, the data reveals important statistics, such as what’s popular, the timing of purchases, who’s buying (demographics), and how customers are shopping, i.e., online or in-store. But the real “secret sauce” comes in … Continue reading
Knowing your customers is key to creating effective marketing campaigns and promotions. There are myriad ways to slice your retail data, so how can you form smart segmentations that will help you deliver tailored marketing messages to relevant group of customers for higher redemption rates and sales? Continue reading
Data Analytics are important and should be applied to every aspect of business to get the most out of the data you collect. Continue reading
Omnichannel is running the show in retail, and omnichannel shoppers are the most valuable. Retailers can calculate how to reach their highest value demographic. Continue reading
Building omnichannel operations for multinational companies requires integrated technology designed for business agility. With the right set of tools, retailers can build their brands across geographic borders and still provide a consistent customer experience. A successful project must nurture continuous experimentation … Continue reading
Customers love retailers with omnichannel strategies. Shopping is on their terms: They can choose the time, the location and – if they change their minds – the way to make the return. No longer are the channels online stores and … Continue reading
Your team really stepped up to meet the sudden flux of online shopping during COVID. Shoppers got the benefit of omnichannel purchasing, but retailers bore the brunt of making it happen – fast, and without actually integrating ecommerce and inventory … Continue reading
