An important way to achieve greater retail success is to be more data-centric. Relying on retail analytics and hard data rather than guesswork helps companies make more educated decisions about the products they carry. They can dig into point of sale … Continue reading
Today’s retail is a broad spectrum of digital and brick & mortar options: great for the customer, complex and costly for the retailer. Within the ambition for omnichannel, your team also has a lot on their plate in … Continue reading
Keeping “just enough” inventory on hand to cover demand is a strategy retailers can use to keep more of a company’s value in cash, increase its liquid assets and offer more access to investing options. The JIT … Continue reading
One of the most difficult things for a retailer is understanding what items to have in-store and which could be successfully handled in online as part of an endless aisle strategy. For brick and mortar retailers, physical in-store … Continue reading
Today’s customers often want a fast, efficient shopping experience, and retailers are increasingly providing omnichannel experiences that are refined to meet those needs. While retailers hope to gain revenue and gain efficiencies in marketing, what do customers view … Continue reading
Regular customers appreciate being recognized and rewarded for their repeat business, and loyalty programs typically offer discounts or exclusive deals to a retailer’s regular customers. Many programs pretty much follow the same tried-and-true script: Make a purchase, get … Continue reading
Authentic brands project sincerity and approachability, and their stories resonate with customers. Customers enjoy supporting businesses that have compelling histories, remain true to their roots and have a relatable brand message. Shoppers buy more from authentic brands Communications … Continue reading
Today, traditional retailers are competing not only against each other but also against e-commerce — as well as online companies that are opening brick and mortar outposts. Compounding the pressure is the breakneck pace of technological change. Customers … Continue reading
A generation ago, people shopped by visiting a retailer, chatting with the salesclerk, browsing and building relationships. An associate would place a call to customers if a new shipment arrived with pieces that were “just perfect” for them. … Continue reading
Much has been written about the importance of providing customers a “frictionless” retail experience. Providing wireless devices to associates has helped with “line busting,” and advances in business analytics and operational intelligence have helped retailers predict sales trends … Continue reading
